Changhong will host several new product launches and live streaming events, in addition to displaying its product lines in several VR exhibition halls and virtual exhibition venues, allowing interested buyers to get a comprehensive and detailed overview of each product and its characteristics. Being an online event, all exhibits and exhibitors will be available 24 hours a day. Buyers can view products, engage in negotiations and order some products to anytime from any time zone, removing time and geo-restrictions.
Changhong has used its understanding of Internet of Things (IoT), big data and 5G for product R&D and production to produce cutting-edge products that enhance user experience, such as smart TV of the M8 series, the first of its kind Model Eva air conditioner that can respond to voice commands in multiple languages without needing to be connected to an online device, and the Space Pro refrigerator and washing machine, both equipped with the most advanced ultra-thin technologies in the world.
Despite the various uncertainties around the world, Changhong’s business outside of its home market of China remain resilient. In 2021, the manufacturer’s overseas activities broke all previous records, with the ex-China Home appliance sales revenue increased more than 10% year-on-year, while sales of CHIQ-branded products jumped about 20%.
Changhong has further optimized its online and offline sales channels and is accelerating the establishment of additional channels in overseas markets as well as the creation of product portfolios tailored to the demographic audience on major e-commerce platforms globally. .
By the end of 2021, Changhong’s CHiQ, with richer and more competitive product lines, is now featured in more than 20 countries/regions and 40 e-commerce platforms. Its e-commerce business saw a year-over-year increase in revenue of more than 40%e. CHiQ-branded televisions and refrigerators have been the leaders among the best-selling products on Amazon’s European platform, as well as on the platforms of South East Asiabased on Shopee and Lazada.