• Market driver: the increased private investment in online English training providers is driving the growth of the market. The popularity of English continues to grow China. As a result, investments in online education companies are increasing in the country. For example, in January 2020EdtechX Holdings Acquisition Corp. merged with Meten Education in China to form Meten EdtechX. These investments will also be used to develop new learning products and methodologies, which can be used by educators to deliver English lessons effectively.
  • Market Challenge: The availability of an increasing number of open source materials challenges market growth. Many providers offer free open-source ELTs and MOOCs, which attract users. For example, Duolingo provides free access to various content and learning through games, videos, and audio. Student participation in MOOCs has increased significantly over the years. For instance, Oxford University Press, in partnership with edX, offers MOOC solutions. Also, there are a variety of e-books and videos online that teach the basics of English in China. Moreover, MOOCs cover various aspects of a given subject. Therefore, users prefer to enroll in the appropriate open-source for some online courses.

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Market segmentation

Per end user, the institutional learners The segment will contribute the highest growth in market share over the forecast period. The institutional learner segment includes pre-K-12, higher education, and the corporate sector. Many schools in China started teaching English as a second language. Therefore, various vendors have started offering ELT products that can help teachers. Additionally, numerous government initiatives for economic and educational purposes have propelled the growth of the market. Companies operating in China focus on professionals with a perfect command of English. Multinationals, especially in the manufacturing sector, require basic ELTs. Acquiring knowledge of English is essential to ensure smooth operations and an understanding of manual and digital instructions. Moreover, the globalization of companies, customer services and business development require the use of English in many applications. Moreover, the growing number of private investments, along with the emergence of mobile learning technologies, have proliferated the growth of the market.

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Some companies mentioned with their offers

  • Berlitz Corp.
  • ChinaEDU Corp.
  • EF Education First Ltd.
  • italki HK Ltd.
  • iTutorGroup
  • New Oriental Education and Technology Group Inc.
  • Pearson Plc
  • Puxin Ltd.
  • TAL Education Group
  • Education Xueda

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English training market in China

Report cover

Details

Page number

120

base year

2020

Forecast period

2021-2025

Growth momentum and CAGR

Accelerate at a CAGR of over 22%

Market Growth 2021-2025

$80.54 billion

Market structure

Fragmented

Annual growth (%)

7:36 p.m.

Regional analysis

China

Successful market contribution

100% China

Main consumer countries

China

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

Berlitz Corp., ChinaEDU Corp., EF Education First Ltd., italki HK Ltd., iTutorGroup, New Oriental Education and Technology Group Inc., Pearson Plc, Puxin Ltd., TAL Education Group and Xueda Education

Market dynamics

Parent market analysis, market growth drivers and barriers, analysis of fast growing and slow growing segments, impact of COVID-19 and future consumer dynamics, and analysis of market conditions for the forecast period.

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.

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Main topics covered:

Summary

Market landscape

  • Market ecosystem
  • Value chain analysis

Market sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market Outlook: Predictions for 2020 – 2025

Five forces analysis

  • Summary of the five forces
  • The bargaining power of buyers
  • Bargaining power of suppliers
  • The threat of new entrants
  • The threat of substitutes
  • Threat of rivalry
  • Market state

Market segmentation by end user

  • Market segments
  • Comparison by end user
  • Institutional Learners – Market Size and Forecast 2020-2025
  • Individual Learners – Market size and forecast 2020-2025
  • Market opportunity by end user

Market segmentation by learning method

  • Market segments
  • Comparison by learning method
  • Classroom – Market size and forecast 2020-2025
  • Online – Market size and forecast 2020-2025
  • Mixed – Market size and forecast 2020-2025
  • Impact of the COVID-19 pandemic and market recovery
  • Market Opportunity by Learning Method

Customer landscape

  • Market factors
  • Market challenges
  • Market trends

Supplier Landscape

  • Insight
  • Supplier Landscape
  • Landscape disturbance

Vendor analysis

  • Suppliers Covered
  • Positioning on the supplier market
  • Berlitz Corp.
  • ChinaEDU Corp.
  • EF Education First Ltd.
  • italki HK Ltd.
  • iTutorGroup
  • New Oriental Education and Technology Group Inc.
  • Pearson Plc
  • Puxin Ltd.
  • TAL Education Group
  • Education Xueda

Annex

  • Report scope
  • Currency conversion rates for the US dollar
  • Research methodology
  • Abreviations list

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